La Comercial Rosario

This imposing 1940 building of the Rosario Commercial Insurance Company was designed by De Lorenzi, Otaola and Rocca. It initially housed commercial premises, a theater, and high-rise apartments. Its volumetry marks the entrance from the west to the center of the city. 

The need to make the most of the lot led to the construction of a building of unprecedented height on Oroño Blvd. The work presents a sculptural language of volumes that dialogue with each other, achieving a unique composition based on contrasts of shapes and materials, solving the particularity of the corner lot in an innovative way.

Although a black marble base can be distinguished, it supports a curved upper volume, which functions as a gigantic hinge articulating two lateral bodies of different heights, creating a dynamic play of prisms.

It is not possible to elucidate the symmetrical composition of the interior layouts or the existence of a double-height circular hall on the first floor through the asymmetrical facade. 

Due to its strategic location and its attractive formal resolution, the building became an urban landmark, which preserves the character of a truly modern construction for the city of that time. This building is an undisputed exponent when it comes to assessing the paradigmatic works of the city.